Fundraising Tips

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The secret to fundraising is actually no secret at all: You just have to ASK!

That's right, ask! It's that simple. Most people will donate when asked by someone they know and trust.  When you ask for a donation, keep in mind this easy question:

Your reason for participating + ABTA's efforts to advance the understanding and treatment of brain tumors = Donation

Whether you are telling your own story or supporting a family member or friend, your personal connection to brain tumors will motivate and inspire your potential donors.

Please allow two weeks for mailed donations to be applied to an individual's fundraising total.

Getting Started
Raise $120 in a Week
Online Fundraising
In-Person Fundraising
Printable Fundraising Tools
Matching Gifts
Social Media (Facebook) Posts

Getting Started
1. Set a goal. Choose an amount you believe you can reach. Donors like to know what you're working toward, and it will give you something to shoot for as well.

2. Make a personal donationA personal donation demonstrates your commitment to the cause, but it's also a great motivator for others to donate.

3. Update your Personal Fundraising Page on our website. Your Personal Fundraising Page serves as a place for you to tell your story and for your donors to donate directly to your account. We have pre-written copy on the page, but we encourage you to customize it to include your reason for participating in the event.

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Raise $120 in a Week
Get a message out to your potential donors via email or Facebook and tell them you are trying to raise $120 in one week. Give them a deadline date.
Self-donate $12 and then ask at least 10 people to match it. Cut, paste and personalize this message:

I’m participating in the Breakthrough for Brain Tumors 5K Run/Walk benefiting the American Brain Tumor Association to [PERSONAL REASON]. I’m trying to raise $120 by [DEADLINE], so I just donated $XX to kick things off. Will you join me? Donate at Click Donate Today and search for my name. Thank you!

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Online Fundraising

1. Send fundraising emails from your Participant Center or your own email program. Email is still the leading way that people fundraise online, so this is a good place to start. We have pre-written fundraising messages waiting for you in the Email Center.

Download our Participant Center How-to Guide for more step-by-step information.

2. Fundraising on Facebook. Post one of our pre-written messages below or post a fundraising message of your own that includes your reason for participating. Make sure to include a link to your Personal Fundraising page.

3. Wait for the weekend! We’re not kidding. Send your fundraising email and post your fundraising messages on the weekend in the morning. You want to catch your potential donors when they are not so distracted by the workweek craziness.

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In-Person Fundraising

1. At work. Put up a fundraising poster in a visible area to advertise your fundraising goal. Make sure to provide a jar for loose change, cash and checks. Don’t forget to have copies of our Fundraising Letter/Donation Form, a handy fundraising tool with a pre-written letter on top and a donation form on the bottom.

2. Throw a party! Parties are a great way to fundraise while having a good time with friends. Don’t forget the food and copies of the Fundraising Letter/Donation Form.

3. Around town. Many fundraisers prepare a small kit with fundraising notes or business cards along with sweet treats for any potential donors they might meet in their daily life.

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Printable Fundraising Materials

2012 Breakthrough for Brain Tumors Fundraising Flyer

Fundraising Letter/Donation Form – it’s a pre-written fundraising letter and donation form all-in-one!

Participant Center How-to-Guide

Have a fundraising tip?
Please email it to us at We’ll share it with your fellow participants!

If you have any questions about the work the American Brain Tumor Association does toward advancing the understanding and treatment of brain tumors, contact us at or 800-886-ABTA (2282).

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Social Media (Facebook) Posts

Social media is a fun and easy way to engage other people in your efforts. Below are some ideas for posts you can put on your Facebook page to let your friends and family know that you’re supporting the ABTA’s Breakthrough for Brain Tumors 5K—and to encourage them to join you.

Copy and paste any of the suggested messages below.

To get the web address for your Personal Fundraising Page, log in to your Participant Center.

Fundraising Posts

First message

On Saturday, November 10, I'm taking part in the Breakthrough for Brain Tumors 5K Run/Walk on Pier 84 at Hudson River Park in New York. This great event raises funds for the American Brain Tumor Association. Please support me with a donation at Click Donate Today and search for my name. Thank you!

Thank you message - after receiving donations

Thanks to everyone who has made a donation to the American Brain Tumor Association on my behalf. I am truly thankful for your incredible support. You can check my fundraising progress on my Personal Fundraising Page at [Personal Fundraising Page web address].

Next post – progress to fundraising goal

My fundraising goal for the Breakthrough for Brain Tumors 5K Run/Walk is $X,XXX. I’m just about XX% there. If everyone I know donates just $XX, I’ll reach my goal. Will you help me? Donate at Click Donate Today and search for my name. Thank you!

Fundraising Goal Hit!

Thanks to everyone who helped me reach my fundraising goal for the upcoming Breakthrough for Brain Tumors 5K Run/Walk. Take a look at my fundraising progress so far: [Personal Fundraising Page web address]. If you haven’t had a chance to donate yet, there’s still time. Just go to Click Donate Today and search for my name. Thank you!

Follow up – week before the event

The Breakthrough for Brain Tumors 5K Run/Walk is less than a week away! I’m trying to raise $120 by Saturday. To those who have already donated, thank you. If you haven’t had a chance to donate, but you’ve been meaning to, there’s still time. Donate at Click Donate Today and search for my name. Thank you!

Thank you message - week after the 5K Run/Walk

A heartfelt thanks to everyone who supported me in last weekend’s Breakthrough for Brain Tumors 5K Run/Walk. I am truly honored by your generosity. Please take a moment to look at my Personal Fundraising Page at [Personal Fundraising Page web address].

Team Captain Posts

Join my team – more than a week before the 5K Run/Walk
I just registered as Team Captain for [TEAM NAME] in this year’s Breakthrough for Brain Tumors 5K Run/Walk on Pier 84 at Hudson River Park on November 10. I signed up as Team Captain because [PERSONAL REASON]. But I also signed up because this event is FUN and TRULY INSPIRATIONAL! I’m inviting everyone to join my team. I promise a good time will be had by all. Visit this page - Click Register at the top of the page. Then click on Join a Team and search for [TEAM NAME] to join my team.

 If you have photos of last year’s event in your Photo section on Facebook, refer your friends to those pictures as well.

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